Why is Most B2B Marketing So Forgettable?

Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. That means the messages and assets you create must stick in your buyer’s mind long enough to influence their purchase decision. Unfortunately, most marketers don’t believe their content is memorable or actionable.

Marketing is Moving Further Down the Sales Funnel

Digital content and changing buyer preferences continue to push the role of marketing further down the sales funnel. It’s no longer enough to drive awareness or interest—you are now in the business of influencing buying decisions. But how do you influence those decisions with your marketing?

Proving the Power of Situational Enablement

Situational Enablement has tremendous benefits for your organization. Imagine being able to ready your sales force to respond to urgent threats or opportunities in weeks, instead of waiting months. But realizing the power of Situational Sales Enablement requires a new…

The Necessity of Fluency Coaching

One of the claimed strengths of the traditional classroom training and enablement events was the power of roleplay, or “stand and deliver” activities. But there’s another, more effective way for your reps to gain proficiency in newly learned skills: Fluency…

Three Examples of Situational Enablement in Action

This article describes three examples of Situational Enablement in action. What is Situational Enablement? Situational Enablement programs are flexible and responsive sales enablement initiatives you can roll out to quickly address must-win business challenges and market opportunities. At the core…

The Three Waves of Sales Enablement

In Alvin Toffler’s book, “The Third Wave,” he talks about society’s transition from the Industrial Age (Second Wave) to the Information Age (Third Wave). Toffler considered the Agricultural Age as the First Wave transition from our hunter-gatherer origins. You can…

The Good Room or the Bad Room?

Turns out, training effectiveness scores are impacted by “room quality,” even in a virtual environment. “Training leaders were refusing to teach in the basement classrooms because their scores were lower versus when they would teach in the top floor classrooms…