Emblaze

Idea Lab

Exclusive research and insights for Emblaze community members. This is where breakthrough revenue ideas go from spark to sales‑ready story.
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  • Article
    Enterprise: Cross-Functional Collaboration
    In May 2024, the Enterprise Executive Forum met to discuss cross-functional collaboration in their organizations. Their conversation focused on overcoming challenges, aligning targets, using technology to collaborate, and fostering a more collaborative culture.
    Members Only
  • Article
    Sales Transformation: Cross-Functional Collaboration
    In May 2024, the Sales Transformation Executive Forum met to discuss cross-functional collaboration in their organizations: what they’re doing, what they’ve tried, and ways to enhance it. Download the Executive Summary now for key takeaways.
    Members Only
  • Checklists
    Checklist: How to Customize Your Coaching Approach
    New research has identified specific coaching styles that sellers respond to best, depending on the area your seller needs help with and the deal stage. In this checklist, you’ll learn how to plan your approach to effectively drive behavior change. 
    Members Only
  • Checklists
    Checklist: How to Balance AI Coaching with Human Connection
    When should you rely on AI for coaching? And when would a human coach be more beneficial? In this checklist, you’ll see how to make sure your human or AI coach has the most impact.
    Members Only
  • Training Replay
    Training Tuesday: Flex Your Upsell Muscle Where it Counts
    Watch this Training Tuesday replay to gain the expertise to delicately balance driving change with your existing customers while fortifying loyalty, ensuring you can navigate upsell conversations with finesse.
    Members Only
  • Video
    Individual Member – Onboarding
    In this self-guided tour, learn about Emblaze’s new Individual Membership. 
    Members Only
  • Video
    Team Membership – Onboarding
    In this self-guided tour, learn about Emblaze’s new Team Membership. Explore the science backed research, toolkits, training, advisory services, buyer insights and live events available with this membership. 
    Members Only
  • Article
    Executive Summary: DigitalNow Revenue Summit 2024
    Whether you took part in DigitalNow Revenue Summit 2024 or you missed it this year, you’ll want to see this Executive Summary of hot takes and key conversations. Download it now to stay in-touch with what’s on the mind of B2B revenue leaders in sales, enablement, customer success, and growth marketing.
    Members Only
  • Article
    Survey Results: Compensation Benchmarking Study 2024
    How are inside sellers being compensated across B2B organizations in 2024? See the results of the 2024 Compensation Benchmarking Study conducted by Emblaze and Dr. Leff Bonney at Florida State University Sales Institute.
    Members Only
  • Training Replay
    Training Tuesday: Winning Back Customers When You Don’t Know Why They Left
    Whether it was due to a service failure, a competitor relationship, or they were lured away by a better price—decision science shows a pathway to re-engage lost customers, reignite the relationship, and recapture this lost revenue.
    Members Only
  • Research Report
    Report: Increase Coaching Receptivity
    Get this report to learn about new research on the feedback methods that inspire sellers to recognize their need for improvement and what forms of coaching are most likely to drive readiness to learn new selling skills.
    Members Only
  • Article
    Survey Results: Digital Selling Trends
    Download the survey result infographic to find out how leaders across industries are thinking about the effectiveness of virtual meetings; sellers’ ability to step up to the new selling environment, and the focus of sales enablement.
    Members Only
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