Emblaze

Idea Lab

Exclusive research and insights for Emblaze community members. This is where breakthrough revenue ideas go from spark to sales‑ready story.
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  • Research Report
    Report: Humans vs. AI – The Future Face-Off in Sales Coaching
    Get this report to see the results of our comprehensive neuroscience study, which directly compares the impact of AI vs. human coaching in a role-play scenario.
    Members Only
  • Training Replay
    Training Tuesday: Boost Sales Success with AI-Powered Prospecting
    AI opens a new dimension in terms of how you can research your key buyers, gain insights, and evoke your decision maker’s curiosity. But how do you choose the right AI tools and use them in the right way? And what does “articulating value” look like?
    Members Only
  • Webinar Replay
    Idea Exchange: Maximize pipeline with intelligent goal setting
    Watch this Idea Exchange on-demand to hear sales and enablement leaders share how they’re making the most of their pipeline through goal precision and motivational strategies.
    Members Only
  • Case Study
    Sales Transformation Executive Forum summary: Jan/Feb 2024
    Want a peek inside the Emblaze Sales Transformation Executive Forum? Download the Executive Summary from the January and February 2024 sessions on the role of AI and technology in enhancing productivity.
    Members Only
  • Case Study
    Enterprise Executive Forum summary: Jan/Feb 2024
    Want a peek inside the Emblaze Enterprise Executive Forum? Download the Executive Summary from the January and February 2024 sessions on the role of AI and technology in enhancing productivity.
    Members Only
  • Training Replay
    Training Tuesday: Time management and coaching for sales leaders
    As a sales leader, your time is one of your biggest assets. You do your best to prioritize your time, but you have a sense you could be getting a bigger return on your investment. You can! The first step is understanding where you’re currently spending your time and identifying areas where you can streamline your process.
    Members Only
  • Article
    Survey Results: How Did Sales Teams Perform in 2023?
    How did sales teams perform in 2023? See the results of the December 2023 Sales Performance Study conducted by Emblaze and Dr. Leff Bonney at Florida State University Sales Institute.
    Members Only
  • Training Replay
    Training Tuesday: Unleash the power of your digital presence to get more meetings
    Discover breakthrough strategies for prospect outreach that not only secure meetings now but lay the foundation for enduring customer relationships.
    Members Only
  • Article
    Navigating turnover and talent recruitment, now and in the year ahead
    Want to know what’s causing turnover among both inside sellers and outside sellers? Want to know how sales leaders perceive the current recruitment market, and what barriers they face to finding talent? Get the survey brief.
    Members Only
  • Training Replay
    Training Tuesday: Use the power of stories to connect with buyers in an emotional and personal way
    Watch this members-only Training Tuesday replay to learn how to use the power of stories to make your message connect with your buyer in an emotional and personal way.
    Members Only
  • Research Report
    Report: The Language of Persuasion
    You want to craft persuasive messages that capture your buyer’s attention and engage emotion. However, you might be wondering how specific tools, such as word choice, affect your persuasive power. In this report, you’ll see new findings from neuroscience research that provide concrete, evidence-based guidance for impactful word choices.
    Members Only
  • Research Report
    Report: Emotional Intelligence in Sales: Fluff or the Future?
    With the advancement of AI and automation, Emotional Intelligence is emerging as a quintessential skill that can set top performers apart from the rest. In this report, you’ll learn how Emotional Intelligence (as measured by Emotional Quotient, or EQ), can help you accelerate your skills, better understand buyers, and differentiate from the competition.
    Members Only
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