Archives News

Book Buyers in Business Marketing, Business Sales, and Customer Relations Looking for Data-backed Approaches to Keeping and Growing Existing Customers RENO, NV (PRWEB) MARCH 09, 2020 – In their new book, “The Expansion Sale: Four Must-Win Conversations to Keep and Grow…

Company known for science-backed whiteboard storytelling adds science-backed presentation content development and training capabilities RENO, Nev., October 22, 2019 – Corporate Visions, the leading marketing and sales messaging, content, and skills training company has acquired Memzy, a company specializing in…

Reno, NV, September 2019 — Brandon Hall Excellence in Training Awards recognized SAP’s Pre-Sales training program, developed by Corporate Visions, with the Gold award for the “Best Results of a Learning Program” category for 2019. The Create Value Program was a customized…

Finding the Best Format for Observable Practice and Demonstrated Proficiency A sales training field test reveals what kind of skills training results in better performance outcomes. RENO, Nev., August 2019 – The traditional live classroom model for B2B sales training…

McGraw Hill to publish third book by the best-selling authors of “Conversations that Win the Complex Sale” and “The Three Value Conversations” RENO, Nev., July 16, 2019 – Corporate Visions has signed an agreement with McGraw Hill to publish a…

Putting B2B Marketing Personalization to the (Field) Test A Corporate Visions field test reveals how much and what kind of personalization drives results. RENO, Nev., June, 2019 – You may be expecting too much from your campaign personalization efforts. According…

Reno, NV, May 2019 — Today, Corporate Visions, a leader in sales and marketing messaging, content, and skills training services, announced it has been included on Selling Power’s 2019 list of the Top 20 Sales Training Companies that excel in helping sales leaders…

Sorry Shouldn’t Be the Hardest WordNew research reveals the most effective way to apologize to customers after a service failure RENO, Nev., April 2019 – Using a specific apology messaging framework measurably improves your ability to increase customer satisfaction and loyalty, even…

Change Your Marketing and Sales Success by Changing One Little WordNew Study Highlights the Power of “You- vs. We” -phrasing in Your Messaging RENO, Nev., January 15, 2019 – Replacing the word “we” with the word “you” in your marketing…

“Expand Value®” is based on research-backed findings that show renewals, price increases, and upsell/cross-sell conversations with existing customers require a different messaging and selling approach than customer acquisitions. Reno, Nev.—Corporate Visions, a leader in sales and marketing messaging, content, and skills…

The verbal-only approach, while the most commonly used, has the least positive effect on improving contacts’ recall PLEASANTON, Calif., August 1, 2018 – New Corporate Visions research shows that salespeople need to use more participatory, visual storytelling techniques to be…

PLEASANTON, Calif., April 17, 2018 – In collaboration with Dr. Nick Lee, a professor at the Warwick Business School, Corporate Visions has published a new study revealing a tested and proven messaging framework for delivering the most effective upsell message…