Archives News

Corporate Visions launches Expand Value®, a messaging, content, and skills offering addressing the 'fourth value conversation' focused on customer retention and expansion.

New Corporate Visions and InsideSales.com research finds that sales reps who use participatory, visual storytelling techniques on phone and web calls improve recall and favorability more than verbal-only approaches.

A study of 426 B2B decision-makers, done with Warwick Business School's Dr. Nick Lee, finds a hybrid "Why Change" and "Why Stay" message drives the most effective upsell pitch to existing customers.

Corporate Visions has been named to TrainingIndustry.com's Top 20 Sales Training Companies of 2018, continuing a multi-year streak of recognition on the list.

New Corporate Visions study of 312 executives, conducted with Warwick Business School, identifies the four-part messaging framework most effective at justifying urgent purchase decisions.

Corporate Visions launches an integrated, no-license sales enablement tool that combines marketing messaging, content assets, and skills coaching into a situational, just-in-time learning experience for B2B sales teams.

Corporate Visions hits a 2017 year-to-date Net Promoter Score of 75, an all-time high that outpaces the top scores in Temkin Group's 2016 benchmark study of 315 companies.

Corporate Visions launches the Capture Value skills program, teaching sellers new competencies for complex negotiations, customer renewals, and strategic price increases.

Academic experiments commissioned by Corporate Visions find that provocative, insights-led sales messaging wins new business but backfires with existing customers during renewals and price increases.

Corporate Visions has been named to Training Industry's Top 20 Sales Training Companies list for 2017, recognizing its innovation in sales training.

Corporate Visions' State of the Conversation Report finds nearly 80 percent of B2B companies spend less than 30 percent of their marketing budget on customer retention messaging.

A Corporate Visions study with Stanford psychologist Dr. Zakary Tormala confirms a messaging framework, leading with documented results, as the most effective approach for retaining customers at renewal.