Archives News

TrainingIndustry.com’s annual list honors companies leading the way in innovation, thought leadership, and breadth and quality of sales training competencies PLEASANTON, Calif. – March 28, 2018 – Corporate Visions Inc., the leading marketing and sales messaging, content and training company,…

New research on how to make a business case involves presenting an issue propelled by unconsidered needs, before providing a solution story demonstrating ROI impact PLEASANTON, Calif., Nov. 2, 2017 – Building off previous research into the factors that motivate executive…

The integrated, interactive tool brings together marketing messaging, content assets and sales skills coaching without requiring a SaaS license PLEASANTON, Calif., Sept. 19, 2017 – Corporate Visions, the leading marketing and sales messaging, content and skills training company, is pioneering an interactive sales enablement “tool” designed…

In a 2016 benchmark study of 315 companies conducted by the Temkin Group, only five earned a score of 60 or higher PLEASANTON, Calif., August 22, 2017 – Corporate Visions, the leading marketing and sales messaging, content and skills training…

Ensuring contract renewals and effectively communicating price increases with existing customers goes beyond typical negotiations skills training PLEASANTON, Calif., July 25, 2017 – Corporate Visions, the leading marketing and sales messaging, content and skills training company, has broken open the…

Second consecutive experiment proves insights-led messaging alienates existing customers when communicating renewals and price increases PLEASANTON, Calif., April 25, 2017 – Whether you call it “provoking” or “challenging,” the insights-led sales approach that made big news in the Harvard Business…

Training Industry’s annual list of best sales training companies honors the top providers of training services and technologies  PLEASANTON, Calif. – March 6, 2017 – Corporate Visions, the leading marketing and sales messaging, content and skills training company, has been named…

Survey also finds that nearly 60 percent of B2B pros don’t think the messaging for customer retention strategies should differ from their acquisition-focused messaging PLEASANTON, Calif., Feb. 14, 2017 — Nearly 80 percent of companies spend less than 30 percent of their…

Research identifies optimal message for reinforcing the status quo bias and retaining customers PLEASANTON, Calif., Feb. 9, 2017 –Corporate Visions, Inc., the leading marketing and sales messaging, content and skills training company, announced the results of an experiment that confirms a specific messaging framework for delivering the…

Corporate Visions’ Fluency Coaching Program delivers against three training essentials: more practice time, more tailored coaching and feedback, and more tailored, ongoing skills reinforcement PLEASANTON, Calif., Jan. 25, 2017 – With an eye toward creating behavior change and reinforcing skills…

Most companies believe marketing has more influence over the buying journey, but most aren’t changing their content strategy because of it PLEASANTON, Calif., Dec. 15, 2016 –Nearly 80 percent of marketing and salespeople believe the oft-quoted statistic that customers are 57 percent…

New research reveals provocative messaging at “renewal time” makes customers more willing to shop around and even switch providers PLEASANTON, Calif., Nov. 1, 2016 — Corporate Visions, Inc., the leading marketing and sales messaging, content and skills training company, announced the…