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Corporate Visions' State of the Conversation Report finds nearly 80 percent of B2B companies spend less than 30 percent of their marketing budget on customer retention messaging.

A Corporate Visions study with Stanford psychologist Dr. Zakary Tormala confirms a messaging framework, leading with documented results, as the most effective approach for retaining customers at renewal.

Corporate Visions launches Fluency Coaching, a virtual training program that expands observable practice, tailored coaching, and skills reinforcement beyond traditional classroom formats.

A Corporate Visions survey of 400+ marketing and sales leaders finds most believe content drives most of the buying journey, yet few have shifted their content strategy accordingly.

A Corporate Visions study finds provocative renewal messaging makes customers 10 percent more likely to switch providers, while status quo reinforcement messaging lifts renewal intentions by 13 percent.

A new Corporate Visions report finds just 21 percent of companies believe they train salespeople on the skills needed each year, citing time and budget limits.

A Corporate Visions-commissioned study of 113 executives finds framing choices as a loss rather than a gain shifts risk-taking decisions by more than 70 percent.

Joint study with Stanford persuasion expert Dr. Zakary Tormala finds sales messages that pair risk with resolution drive significantly greater behavioral and emotional impact than risk alone.

A new Corporate Visions survey finds nearly half of marketers and salespeople update their market messaging only once every one to two years, though most believe quarterly updates are needed to stay differentiated.

Corporate Visions and IBM are named a 2015 ATD Excellence in Practice Award winner for their Financial Selling Enablement partnership in sales skills training.

A new study led by persuasion expert Dr. Zakary Tormala finds that sales messages leading with an insight before diagnostic questions are more persuasive than traditional questioning-first approaches.

Survey of more than 300 B2B marketers and salespeople finds inability to articulate value is the top negotiation challenge, and 45 percent lack formal training.