Company Expands Sales and Marketing Content Practice to Provide More Enablement Tools to Drive Successful Conversations Across the Customer Buying Cycle
LARKSPUR, Calif. – June 25, 2014 – Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced it has acquired Launch International, Inc., a unique communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its market leadership position as the largest provider of consulting, content and training products and services for helping companies improve their selling conversations.
Since its inception in 1992, Launch International has been focused on developing marketing and sales support tools ranging from thought leadership-based campaigns and e-Books to sales playbooks and product launch kits.
Unlike traditional agencies, Launch International has proven experience in delivering both marketing content strategy and frameworks, as well as producing both buyer- and seller-facing content and tools that foster more insightful business conversations with a wide range of decision-makers.
“Corporate Visions applies decision-making science to our message development and skills training programs,” said Corporate Visions CEO Joe Terry. “Launch International is a perfect fit because their content tools are grounded in the unique dynamics of sales conversations. They’ve proven they can create customer needs-centric marketing content that supports the conversations customers want to have, and put that content into the kinds of tools that work the way salespeople need to work.”
Jody Canavan, founder and CEO of Launch International, added: “We’ve been engaged with many of the same clients as Corporate Visions, providing a complementary set of content assets. So, this is a very natural decision to finally merge our two businesses and offer companies the most comprehensive, integrated marketing and sales enablement program available anywhere.”
The Launch International acquisition is Corporate Visions’ fourth in a span of less than two years. Previously, the company acquired Executive Conversation, the leader in business and financial acumen sales skills training; BayGroup International, the leading negotiations sales skills training company; and WhiteboardSelling, a pioneer in visual storytelling for improving sales conversations and presentations.
The acquisition was officially completed on June 20, 2014. Terms of the agreement were not disclosed.
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