Nearly 60 percent of sales leaders ranked sales conversations as the most important factor in creating competitive differentiation

When everything else is equal, your differentiation comes down to the ability of your reps to communicate value in their interactions with prospects and customers. In fact, a Corporate Visions industry survey revealed that sales conversations are far and away the most important driver of competitive differentiation, significantly outranking product quality and innovation, sales process and technology, and price.

With Corporate Visions skills training, salespeople get the skills and techniques to articulate value in three key moments they need to master to control each phase of the buyer’s journey. Corporate Visions skills give reps the ability to:

  • Create Value — Build pipeline by breaking the status quo bias and creating differentiation
  • Elevate Value — Deliver business proposals that meet the standards of executive and financial decision-makers
  • Capture Value — Expand deal profitability and customer lifetime value

Build a “Triple Threat” sales team

Combine classroom-based and online skills training to support every point of the customer conversation.
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