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Closing the Demand Gen Conversion Gap:

Speakers: Tim Riesterer, Corporate Visions and Patrick Flanigan, ADP
Session: Crossing the Conversion Gap: Sales Enablement Strategies to Ensure Generated Demand Gets Closed

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ResearchFeatured Research

What Types Of Images Persuade Buyers Best?

As part of our decision-making science series, this independent research by Dr. Zak Tormala of Stanford Business School asks the question “If the picture superiority effect is true, which types of pictures work best”?

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Gain an Unfair Competitive Advantage

When all else is the same, the company with the best story, told the best way will win

Only Corporate Visions can help you create and deliver the status-quo busting customer conversations needed to convince buyers to make a change and choose you. Applying decision-making science research as opposed to copying others so-called “best practices,” will help you gain an unfair competitive advantage with your marketing and sales strategy.

Learn More About the Customer Conversation System

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Messages

Corporate Visions’ cross-functional approach to messaging will help you develop a provocative and consistent story to dislodge the status quo and highlight your differentiation. Anchored in the decision-making sciences, our approach leverages the hidden forces that shape the way buyers frame value and make choices.

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Tools

Help marketers and sales enablement/training professionals develop a consistent, status quo-busting story that generates interest and converts it into opportunity. Our aligned content program will help you realize the pipeline impact you need.

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Skills

Our skills training helps your reps tell an engaging and memorable story for the three value conversation “moments of truth” that take place across every buying cycle. Get prospects to say “yes” to leaving their status quo, and “yes” to choosing you.

Only corporate visions uses a third-party measurement firm to document client results

Beyond ROI has been assessing and gathering business results surveys on Corporate Visions clients for the past two years. In all, more than 60 companies have been reviewed 90 days after implementing Corporate Visions Customer Conversation programs.

On average, these companies have been able to document a 10-30X hard dollar return on their investment in Corporate Visions programs in just the first 90 days after they launch to the field. They’ve documented behavior change in sales people. And, they’ve discovered that high adopters who use the messages, tools and skills more than 75 percent of the time have deal sizes that are 2-3x larger than low adopters. Furthermore, high adopters demonstrate a 3-4x greater increase in quota achievement than low adopters.

By correlating performance to adoption levels and behavior change, the third party ROI firm tells us they can confidently attribute the performance difference to the Corporate Visions programs. In fact, the ROI firm tells us that in all their years measuring programs like this for companies, they’ve never seen anything perform as consistently well as Corporate Visions programs.

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Don’t Just Take Our Word For It

The Industry Says

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SiriusDecisions is the leading analyst firm covering Marketing and Sales Effectiveness.

“Corporate Visions offers a unique integrated approach to marketing message creation, positioning, sales implementation and training… Organizations searching for new ways to differentiate their messages and marketing programs, as well as how they are implemented and adapted by their sales teams, may want to consider Corporate Visions.”

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ES-Research

ES Research develops unbiased, authoritative and insightful perspectives and assessments of sales training providers.

“Corporate Visions has successfully carved a niche for itself in the fusion of sales and marketing training and is one of the few firms that specialize in this area. Its success and growth during, and especially coming out of, the recession underscores that this approach evidently works.”

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Corporate Visions named to TrainingIndustry.com’s 2014 Top 20 Sales Training companies

Companies considered for the Top 20 list are evaluated based on the breadth of service offering; company size and growth potential; geographic reach; industry recognition and impact on the sales training industry; innovation in the sales training market; and strength of clients served.

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