Marketing

Make Your Message Count

Align your marketing strategy, messages, and content to the way your buyers make decisions

graphic depicting that 88 percent of marketers and sellers aren't confident that their buyers understand what makes their solution unique or valuable

Avoid the Parity Trap

Buyers are bombarded with marketing messages and content, and they’re not just talking to sales to make decisions—they’re using all that information to learn and shop at their own pace.

How can you ensure your solution stands out among all the competitive options?

Evidence Based Solutions for B2B Marketing

When you understand how your buyers frame value and make decisions, you can give your sellers what they need to match your buyers motivations in every sales conversation

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Research
Your Buyers

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Develop
Winning Skills

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Create Unforgettable Content

Find Your Competitive Edge

Buyers are doing research, forming opinions, and sharing your content with other stakeholders—all without talking to your sellers.

To win their business, you first need to understand how they percieve your solution against competitors and why they choose you (or not).

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Two browser tabs displaying creative imagery and messaging

Give Your Marketers the Skills to Win

Memorable Marketing training from Corporate Visions is the only B2B marketing training course based on neuroscience research and Decision Science principles.

By studying the invisible forces that shape human decision-making and how people frame value, our B2B marketing training courses cut through the noise of the industry’s so-called “best practices” to provide scientifically tested solutions to enable your marketers with the skills to win.