Steps to Achieving Differentiated Customer Conversations
Develop Messages that Matter with Power Positioning
Do your value propositions sound the same as everyone else’s? Do you talk too much about your company and product features, and not enough about the customer?
Then you need Power Positioning, a cross-functional approach to value proposition and messaging development, utilizing the proven Conversation Roadmap™ process that helps you find and communicate a story that is unique and relevant to your prospects.
Deploy Tools that Get Used with Power Tools
Are you wasting time and budget creating tools that never get used by the field? Are your struggling salespeople “going rogue,” diluting your brand by creating their own messages and content?
Then you need Power Tools, where you deploy your differentiated story in a consistent way with visual and compelling campaign content, whiteboard conversations, and collateral.
Deliver Conversations that Win with Power Messaging
Are your prospects unable to clearly distinguish you from your competitors? Do your salespeople struggle with getting the customer to care enough to do something different?
Then you need Power Messaging, the only selling conversation skills training that teaches your reps to create a remarkable, memorable buying experience.