Research Research Brief: Emotion and Contrast in Early-Stage Messaging How do you present a convincing business case to prospects so they want to learn more and feel more urgency to act? Find out in this research brief, based on new behavioral research from The Marketing Practice and B2B DecisionLabs.
Research Report: How to Get Consensus from Multiple Decision-Makers in Remote Locations If you don’t control how your audience collectively remembers your message, they won’t agree to act on it. Get Dr. Carmen Simon’s new research report to learn how you can build unified memories on virtual sales calls.
Research Report: The Neuroscience of Selling with Video Email Will using video help your message stand out in the inbox? Does the brain react better to video-based emails compared to text? How do videos affect people’s attention, memory, and motivation to act? Get the answers in this neuroscience research report.
Research Report: What Kind of Content Creates More Opportunities? Do interactive tools generate more interest than static e-books? Beyond getting prospects to spend more time with your content, does adding interactivity spark more early-stage sales conversations? Find out in this field trial report.
Research Report: Differentiating your Solutions in Highly Competitive Categories It’s no secret that in well-defined categories, many companies can solve the same problems with similar capabilities and pricing. How do you avoid the parity trap? Find out in this report.
Research Research Brief: Gaining Consensus During Virtual Sales Presentations The typical buying committee now includes as many as 15 decision-makers, depending on which analyst you ask. And most of these stakeholders are weighing in from different locations. How do you get so many decision-makers to remember and act on your message in a unified way?
Research Research Brief: What Kind of Content Creates More Opportunities? Does including interactive content in your sales cadences create more engagement, interest, and, ultimately, pipeline? Frank Pinder, General Manager of B2B DecisionLabs, led a field trial to compare how an interactive assessment performs against a traditional e-book in a sales development campaign.
Research research brief: the best approach for differentiating your solutions If buyers can’t distinguish your solution from your competitors', you look like just one more choice among many viable options. How do you create the competitive separation you need? How do you position your solution in a way that persuades buyers to choose you?
Research Report: The Neuroscience of Digital Content Your buyers are using digital content to discover, understand, and narrow their options before they make a buying decision. And while you can’t always control when or how they find your content, this research will help make sure they’ll remember you when they do.