Research Report: Using Behavioral Research to Win Back Lost Customers Your once-loyal customer decided to leave. But does that mean it's over for good? Or could there be a way to win them back? Get this research report to find out what kinds of messages will persuade your lost customers to return.
Research Research Brief: Should You Stand or Sit During a Virtual Sales Call? When sharing slides during a virtual sales call, the presenter’s video is about 18x smaller. In this case, does sitting or standing change your audience’s experience during the presentation?
Research Research Brief: Using the Chat Box in Virtual Meetings How do buyers react to the chat box activity during a virtual meeting? Does it improve engagement and focus, as some claim, or does it detract from the presentation itself?
Research Research Brief: What’s the Most Effective Approach for Winning Back Lost Customers? What motivates a lost customer to come back? Is there one message that's more effective than others? And do their reasons for leaving affect their willingness to return? New behavioral research uncovers the answers.
Research Report: Using Content in Your Cadence How many attempts are enough to get a meeting? What kind of content should you include in your cadence? And does the timing and order in which you send content affect how your prospects respond? Find out how to build a cadence that wins more opportunities in this report.
Research Research Brief: Camera On or Off—Which is Better During Virtual Sales Calls? Should you turn on your camera during a virtual call? Dr. Carmen Simon led this neuroscience research study to learn how your buyer’s brain reacts to a virtual presentation with or without the use of a camera.
Research Research Brief: Using Content to Motivate a Meeting How many attempts do you need to motivate prospects to take a meeting? What kind of content should you include in your cadences? And does the timing and order in which you send content affect your prospects’ response? Get this research brief to find out.
Research Research Brief: Complex Content—Dreadful or Delightful? Marketers and sellers are often told to “keep it simple” when explaining complex information. Does elaboration make it easier or more difficult for buyers to understand and remember a complex B2B presentation?
Research Research Brief: Does a Picture Make Business Content More Memorable? Dr. Carmen Simon led this neuroscience study to determine whether adding a decorative image to your 10% slide makes the primary message more memorable to your audience. Will adding a picture make your key takeaways more memorable?