A recording of the Upgrades and Add-On Selling session from the 1st Annual Customer Expansion Marketing and Sales Conference presented by the International Journal of Sales Transformation and Corporate Visions in London.
Tim Riesterer and Doug Hutton from Corporate Visions, along with Dr. Nick Lee from Warwick Business School, talk about what it takes to get your customers to move to your next upgrade, instead of lagging on old products or systems (so making making them vulnerable to the competition). Learn how companies are using the right mix of partnership and provocation to get customers to evolve and do more.