Find and Fix Blindspots in Your Pricing Sales Experience Positioning Messaging Product Roadmap Customer Experience Sales Enablement Marketing Strategy Sales Coaching Competitive Intelligence

graphic depicting that 53 percent of lost deals were winnable if not for a misstep in the buying process

Diagnose Win Rate Issues

When your seller loses a deal, they’ll likely cite a reason outside of their control. But buyers tell a different story. They mostly attribute losses to correctable mistakes.

To fix these issues, you need the complete story from your buyers to accurately diagnose the missteps causing you to lose. With TruVoice, you’ll get continuous, real-time insight into your wins, losses, no decisions, and customer experience to drive your entire revenue strategy.

And, you’ll receive just-in-time recommendations and coaching so you can fix win rate issues, faster.

Fully Automated Buyer Feedback and Coaching

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Integrate

Connect TruVoice with your CRM and set criteria for the opportunities or customer relationships you'd like to analyze
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Close and Request

Trigger a feedback request to select contacts when an opportunity is closed or when defined criteria is met and follow up automatically
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Receive Feedback

As your buyer completes the feedback request, your dynamic survey will automatically adjust to ask relevant questions based on product, buyer role, deal type, decision, or other criteria
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Apply Insights

Explore your insights overall to see trends or drill down by segment, by deal, or by rep to inform your revenue strategy
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Get Coaching

Deliver just-in-time, science-backed coaching and recommendations based on each rep’s unique feedback

Who Uses TruVoice

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Sales

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Marketing

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Customer Success

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Continuous Insight for All Stakeholders

Automatically receive feedback from more of your opportunities, and get rich buyer intelligence in all areas that influence your buyers’ decisions.

Easily provide continuous, relevant buyer insights to every stakeholder in your organization to drive alignment and cross-functional revenue growth.

Aggregated Trends and Segmented Insights

It’s not enough to see one-off deal data if you want to drive revenue.

Access one-click reports and dashboards and quickly understand your buyer feedback—overall, by segment, by deal, or by seller.

Monitor trends over time and watch how changes to your strategy, the market, and seller performance impact your revenue growth.

Screenshot of different TrueVoice dashboards
Screenshot of different TrueVoice dashboards

Buyer-Powered Coaching and Recommendations

Finding the problem is only half the problem.

Uncover the blind spots stunting your revenue growth and then deliver just-in-time coaching and recommendations to fix each sellers’ unique performance gaps quickly.

Your Win-Loss Story

Over 70 percent of the time, your seller will give a different reason than your buyer for a win or a loss.

Most buying decisions happen when your seller isn’t in the room, so reviewing all recording data alone won’t cut it—you need real insight directly from buyers to learn why your sellers won or lost.

With TruVoice, you can automatically tie the specific moments in your sales conversations to your buyer feedback for each opportunity and uncover both sides of the story.

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Integrated Buyer Intelligence

The rich insight you uncover with TruVoice should be tied and integrated with the rest of your revenue tech stack.

Easily integrate your buyer intelligence from TruVoice with your CRM system, business intelligence tools, communication tools, competitive intelligence tools, and beyond to further align your business.

Why Our Customers Love TruVoice

Ready to Win More Opportunities?