Session Will Help Identify Growth Paths and Align Enablement Strategies to Support Value Conversations
LARKSPUR, Calif. – July 28, 2014 – Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced a joint webinar on Tuesday, August 12, 2014, at 9 a.m. PT with SiriusDecisions, a top global business-to-business (B2B) research and advisory firm. Hosted by Jim Ninivaggi, SiriusDecisions’ services director for sales enablement strategies, and Tim Riesterer, co-author of “Conversations That Win The Complex Sale” and chief strategy and marketing officer for Corporate Visions, the webinar will discuss five strategic growth paths around which B2B firms can choose to align themselves.
The webinar will also discuss how marketing can enable salespeople to improve their value conversations by developing the right messages, training on the right skills and providing the right assets to reinforce those messages and skills in the field. Specifically, it will help attendees:
- Understand the five growth paths available to B2B companies.
- Learn why customer conversations are the critical moment of truth for growth.
- Find out how to enable salespeople for the critical conversations they need to have.
- Determine what knowledge, skills and assets are needed to drive growth.
“SiriusDecisions leads the industry in helping B2B companies understand the options available to them and pinpoint the marketing and sales strategies that are working and not working,” said Riesterer. “As an analyst, Jim Ninivaggi provides an excellent perspective on what he sees across hundreds of companies and putting those observations into reasonable recommendations you can apply to help your business. I’m looking forward to a lively discussion.”
For more information or to register for the webinar, please visit: http://cvi.to/1l00vlR.
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