B2B Lead Generation Through Content Marketing
Content can’t succeed in B2B lead generation in isolation. It has to act as the unifier of the story marketers create and salespeople deliver, bringing together your marketing messaging and sales skills so your reps can learn and execute your story whenever and wherever they need to—no matter what selling situation they face.
Only 11% of B2B companies describe their content-driven lead generation as “excellent.”
Corporate Visions’ content helps marketers and salespeople bring those key storytelling pieces together, giving your salespeople the right story and the right skills for each stage of the buyer’s journey. What sets this approach to content demand generation apart? It’s backed by a messaging methodology rooted in decision-making science and original research, ensuring your marketing and sales teams do justice to your message creation and training efforts. With Corporate Visions B2B content marketing training, you give your reps the integrated learning experience they need to master the most pivotal moments of the customer conversation.
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