marketing training to drive buying customers

Get the Skills You Need With B2B Marketing Training Courses

Marketing Training to Drive Buying Decisions

Marketing training has historically focused on helping marketers drive awareness and interest—activities at the top of the sales funnel. But according to industry experts, 80 percent of the sales cycle is now taking place in digital or remote settings.

Buyers are doing more research on their own, and weighing their decisions before they ever talk with Sales. And Marketing is now tasked with moving customers further down the funnel—up to and including the point of decision.

In other words, Marketing is driving more and more of the buying journey. Organizations that have been training sellers to guide buying decisions now need to start training marketers to guide buying decisions as well.

influence buying decisions with Memorable Marketing training

Our research shows that the primary factor that drives decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages, content, stories, and the visuals in those assets must all be memorable enough to influence buying decisions.

Corporate Visions’ Memorable Marketing™ System is grounded in Decision Science and focuses on the four key skills marketers must master to influence buying decisions:

Memorable Messages™

Tailor your marketing approach to business decisions

In the Memorable Messages course, your marketers will learn how to develop effective marketing messages using research-backed frameworks that can be applied across any digital channel and customer conversation. Marketers will discover how to best tailor their messages to resonate with prospects and customers at crucial moments in the Customer Deciding Journey.

Memorable Content™

Develop engaging business content for print and digital channels

In the Memorable Content course, your marketers will focus on learning how to apply brain science principles to create more engaging and memorable business content, including digital assets like presentations, e-books, and interactive content tools that motivate buying behavior.

Memorable Visuals™

Create compelling visuals for your marketing materials

In the Memorable Visuals course, your marketers will learn how to strategically use visuals that appeal to your audience in a way that influences their memory, and ultimately, their decisions. Marketers will see brain study research that shows how visuals affect buyers' attention and learn to create powerful, compelling designs that spark action.

Memorable Storytelling™

Use your marketing to emotionally connect with buyers

In the Memorable Storytelling course, your marketers will learn the neuroscience behind how stories influence your buyers’ decisions. And they’ll learn how to craft the best stories to resonate with buyers across the entire customer lifecycle.

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In addition to helping marketers develop more effective messages and assets for customer acquisition, the Memorable Marketing System also helps marketers craft materials to support customer expansion. After completing this training, marketers will be better equipped to run renewal campaigns, design upsell cadences, and lead customer success initiatives.

marketing training with the Corporate Visions difference

Corporate Visions’ Memorable Marketing System is the only marketing training program based on Neuroscience research and Decision Science principles.

By studying the invisible forces that shape human decision-making and how people frame value, our marketing training cuts through the noise of the industry’s so-called “best practices” to provide a scientifically tested approach to delivering customer conversations that win.