Marketing Training to Drive Buying Decisions
Marketing training has historically focused on helping marketers drive awareness and interest—activities at the top of the sales funnel. But according to industry experts, 80 percent of the sales cycle is now taking place in digital or remote settings.
Buyers are doing more research on their own, and weighing their decisions before they ever talk with Sales. And Marketing is now tasked with moving customers further down the funnel—up to and including the point of decision.
In other words, Marketing is driving more and more of the buying journey. Organizations that have been training sellers to guide buying decisions now need to start training marketers to guide buying decisions as well.
influence buying decisions with Memorable Marketing™ training
Our research shows that the primary factor that drives decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages, content, stories, and the visuals in those assets must all be memorable enough to influence buying decisions.
Corporate Visions’ Memorable Marketing™ System is grounded in Decision Science and focuses on the four key skills marketers must master to influence buying decisions:
In addition to helping marketers develop more effective messages and assets for customer acquisition, the Memorable Marketing System also helps marketers craft materials to support customer expansion. After completing this training, marketers will be better equipped to run renewal campaigns, design upsell cadences, and lead customer success initiatives.
marketing training with the corporate visions difference
Corporate Visions’ Memorable Marketing System is the only marketing training program based on Neuroscience research and Decision Science principles.
By studying the invisible forces that shape human decision-making and how people frame value, our marketing training cuts through the noise of the industry’s so-called “best practices” to provide a scientifically tested approach to delivering customer conversations that win.