Sales and Marketing Message Development for the Entire Customer Lifecycle
The sales and marketing message development you deploy and deliver across your customer’s Deciding Journey aren’t just about telling your story—they’re the primary way you differentiate your solutions from a crowded market of competitors and persuade your prospects and customers to take action.
Needless to say, your message is not something you want to leave to chance. You need assurance that the story your marketers and salespeople tell at each key phase of the customer lifecycle is supported by tested and proven research—not merely gut instinct, “best practices”, or good intentions.
With Corporate Visions’ messaging solutions, you’ll equip your sales and marketing teams with the messaging frameworks they need to confidently face even the most challenging conversations.
Messaging Solutions Backed by Decision-Making Science
Most companies rely on a single messaging approach for every moment in the customer lifecycle. And that’s a problem.
Research continues to show that B2B companies need to tailor their sales and marketing message for different customer conversations. Using identical messages for customer acquisition, customer retention, and customer expansion, for example, can actually hurt your chances of winning certain conversations.
In partnership with leading academics, Corporate Visions conducts original first-party research to deliver message-development frameworks, so your marketers, sales leaders, and customer success teams have an edge when they need to:
- Create Value™ — Break the status quo and differentiate your solutions
- Elevate Value™ — Build a more effective business case to justify executive decisions
- Capture Value™ — Maximize the profitability of each deal
- Expand Value™ — Renew and expand existing customer revenue
Whether you need to acquire new customers, justify a purchase decision, or keep an existing account, you’ll have sales and marketing stories that are backed by decision-making science and proven to drive results.
Does Your Marketing Message Sound Like Your Competitors?
Learn how to move past commodity messaging.
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