Tim Riesterer

Chief Strategy Officer at Corporate Visions

Tim Riesterer is dedicated to helping companies improve the conversations they are having with prospects and customers to win more business. A visionary researcher, thought leader, keynote speaker, and practitioner with more than 20 years of experience in marketing and sales management, Riesterer is co-author of four books, including Customer Message Management, Conversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale.

Tim Riesterer's keynote presentations


Four Must-Have Conversations to Keep and Grow Your Customers

Four must-have conversations to keep and grow your customers

Analysts estimate that existing customers now account for 70-80 percent of company revenue and profits. Yet, nearly 60 percent of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of the customer relationship.

New research proves that the buying psychology in renewal and expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing conversations to meet these unique pressures and demands, you’re putting most of your revenue at risk.

Join this session with Tim Riesterer, Chief Strategy Officer at Corporate Visions, to discover new, science-backed messaging strategies to skillfully win four commercial conversations with your existing customers.

to challenge or not to challenge

Challenging your prospects to change their status quo and choose you might be effective when acquiring new logos. But what happens after your prospect becomes a customer? Research shows that using the same approach can put most of your revenue and growth at risk!

Join Tim Riesterer, Chief Strategy Officer at Corporate Visions, and co-author of The Expansion Sale, to learn how to tailor your approach to match each buying moment across the customer lifecycle. Drawn from years of rigorous research into what motivates buying decisions, you’ll discover science-backed strategies to disrupt your prospects’ status quo when you need to win new business, defend and grow your relationships with existing customers, and break free from a one-size-fits-all approach to become more situationally fluent in your customer conversations.

the power of situational enablement

Market changes, competitive moves, and business strategy shifts don’t fall neatly on a calendar.


And scheduling your training and enablement to follow a yearly plan won’t help you address the most critical business challenges when they arise.


Responding to urgent needs and strategic initiatives requires you to quickly adjust and align your company around the right story and the right skills to tell that story.
In this session with Tim Riesterer, Chief Strategy Officer at Corporate Visions, you’ll learn how to quickly respond to your organization’s most urgent and strategic enablement imperatives, deploy situational sales enablement at scale when you need it most, and enable on-demand, flexible learning that’s as effective—if not more effective—than traditional classroom training.

the keys to a great remote sales presentation

When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference, and your sales deck becomes the focus of the presentation. To hold your audience’s attention against a highly distracting on-screen environment, your sales presentation needs to hook your audience, keep them engaged, and deliver a highly memorable message that inspires decisive action. Is your PowerPoint up to the task?

In this session with Tim Riesterer, you’ll learn science-backed techniques to grab and hold your buyers’ attention, prime their brain and spike attention with high-impact imagery, and control the most important message you want your buyers to remember.

A Few of Tim's Best-Selling Books

meet our customers

The world’s leading organizations work with Corporate Visions to learn how to

articulate value in your customer conversations.