price for profit: how to win at a higher price
You know charging higher prices can put your deals at risk.
Buyers not only see added costs, but also the work it takes to justify your solution over lower-priced competitors.
The good news is you can win at higher prices—without resorting to discounts.
In fact, 25 percent of the time, buyers select a solution that is more expensive than competitor offerings, according to data from hundreds of deals.
How can you persuade buyers to choose you, even if it’s the most expensive option?
In this webcast with Catherine Alexander, VP Training Services, and Doug Hutton, EVP Customer Experience, you’ll discover science-backed techniques to command a premium price while neutralizing competitors.
You’ll walk away knowing how to:
- Avoid common pitfalls that derail higher-priced deals
- Confidently communicate the unique value of your solution
- Equip buyers to justify your solution to internal stakeholders