70-80% of the average company’s revenue and growth comes from existing customers. Yet, most companies apply far more diligence and budget to new logo acquisition, leaving customer expansion as merely an afterthought.
Meanwhile, actually winning new business is now more difficult since many companies have tightened their budgets. Will you hit your number this year if you’re putting all your effort toward acquiring new logos?
In this webinar replay with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Josh Horstmann, Partner at Sales Benchmark Index, you’ll get an actionable plan to transform your existing customer base into a profitable growth engine.
You’ll learn how to:
- Segment the Base – Identify and prioritize how accounts need to be served
- Cover the Base – Assess and assign the most effective teams to those accounts
- Enable the Team – Develop tailored messages and train your teams based on account needs