Template: Your Why Forgive Apology Message

craft your mea culpa

Many companies feel as if they’ve spent the last two years apologizing.

Even though supply chain issues, rising inflation, and the great labor reshuffle are outside of your control, you still need to apologize for the resulting flubs that affect customer satisfaction.

Does having to say you’re sorry put your customer relationship at further risk? Is there a way to apologize that can preserve your customer’s goodwill?

Science shows that using the right research-backed elements, delivered in a specific order, can take your customer relationship to new heights.

Use this template based on our science-backed framework to craft an apology message that will not only inspire your customers to forgive you, but value you even more.

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