move beyond bland discovery and spark real interest
When you accurately identify your buyer’s problem during discovery calls, it smooths out the sales process, boosts your buyer’s confidence in your solution, and you ultimately win more deals.
Yet, sellers only get it right less than half the time, according to a recent study from Dr. Leff Bonney and Florida State University Sales Institute.
How can you conduct discovery calls that spark real interest in your solution?
In this checklist, you’ll learn how to lead engaging, value-focused discovery calls and provide expert insights. You’ll get tips on how to:
- Understand your prospect’s problem
- Establish confidence and alignment on what needs to be solved
- Provide insights that disrupt your prospect’s status quo