Everyone is talking about “insights” marketing and selling. But, do you know when something is actually an insight vs. information. In this 30-minute webcast by Tim Riesterer (co-author of Customer Message Management, Conversations that Win, and Three Value Conversations) you will learn about four types of insights and how to create them, including examples. Insights must create inconsistencies in your audiences’ current frame of thinking in order to open them up to your persuasive message. If you are simply passing along information, it may be accepted as true, but it’s actually useless in terms of advancing your sales pursuit.
- Learn the four types of insights
- Know which ones are most effective
- See examples of how to create the best original insights