separate your solution from the competition
In a recent B2B industry survey, 88 percent of companies said that their competitors offer similar capabilities as they do.
It’s no secret that in well-defined categories, many companies can solve the same problems with similar capabilities and pricing.
But if buyers can’t distinguish you from your competition, you look like just one more choice among many viable options. And you’ll end up in a side-by-side bake-off based on price.
In this checklist, you’ll learn how to showcase the unique advantages of your solution so it stands out to your buyer. You’ll see how to:
- Identify what makes your solution unique among competitors
- Create messaging that focuses on your buyer’s needs
- Draw attention to the most important details