sharpen the sales skills your buyers want most
Our research shows that sellers’ self-reported reasons for losing deals differ from buyers’ reasons a startling 50–70 percent of the time.
Here’s the problem: When sales managers look in your CRM for coaching opportunities, they only see the seller’s side of the story. That’s incomplete data. And it’s hobbling your ability to train your sellers on the skills that are holding them back.
You can’t depend on your sellers’ self-reported skills gaps. You need to get your buyers’ perspective.
In this e-book, you’ll learn about the eight most critical sales skills—according to buyers—uncovered from analyzing over 100,000 deals. Learn how to coach your sellers on these skills to truly make an impact and win more deals.
Get this e-book to help your sellers:
- Set the vision for buyers with unexpected insights that differentiate your solution from the competition.
- Prove the value of your solution and justify the decision to executive decision makers.
- Seal the deal by delivering compelling communications and taking a creative approach to negotiations.