build a business case that drives urgency and sways stakeholders
Only 39 percent of sellers are confident in their ability to build a meaningful business case to justify a decision to executive buyers.
This is concerning, considering that 80 percent of your deals will require a VP or higher-level signoff.
Without their buy-in, your deals stall, you lose momentum, and your close rates plummet.
How can you build a business case that convinces executives?
In this webinar with Doug Hutton, EVP of Customer Experience, and Jim Druckrey, former President and COO at multiple companies and current leader of the Executive Practice, you’ll learn how to communicate business impact to persuade executive decision makers.
You’ll discover:
- How to tell a story that drives urgency
- What information is needed to establish financial rationale
- Which metrics matter most to the C-suite
Buyer feedback from thousands of deals has revealed eight selling skills that represent critical moments in your buyers’ decision-making process. This is the second session in a series that explores each one.