three ways to win back lost customers
Your once-loyal customer decided to leave. But that doesn’t mean it’s over for good.
New behavioral research shows that former customers are willing to return—but only if you use the right message.
Use these guidelines, backed by behavioral research, to learn:
- The three primary reasons why customers choose to leave.
- When to use a provocative message that challenges their current vendor.
- How to communicate change to persuade lost customers to revisit your solution.