In a recent B2B industry survey, 90 percent of companies said that their ability to win back lost customers was important to their success.

That’s no surprise in the recent economic environment. Supply chain issues have been forcing your customers to find other sources for the inventory they need. Inflation has been causing your customers to shop around for a better price. And labor shortages could have led to more service failures that pushed your customers to look elsewhere.

As companies recover from the turbulence of the last few years, those former customers represent an enticing opportunity to recoup your lost revenue—if you can win them back.

But it’s not an easy conversation to have. Eighty percent of companies believe that winning back a lost customer is at least as difficult—if not more difficult—than acquiring a new customer.

Why? Are your former customers somehow biased against your solution after they leave? Are sellers underestimating their ability to win back these lost customers?

Or are you simply using the wrong approach to address these buyers’ unique motivations?

Use these science-backed resources to win back your lost customers.

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Tools Checklist: Three Ways to Win Back Lost Customers Your once-loyal customer decided to leave. But that doesn’t mean it’s over for good. New behavioral research shows that former customers are willing to return—but only if you use the right message.
E-books E-book: Using Behavioral Research to Win Back Lost Customers Your once-loyal customer decided to leave. But does that mean it's over for good? Or could there be a way to win them back? Get this e-book to find out what kinds of messages will persuade your lost customers to return.
Webinars webinar replay: winning the win-back Your former customers aren’t motivated by the same messages as existing customers. And they also aren’t quite new prospects. Research shows that if you use the wrong strategy, you reduce your chances of winning by up to 35 percent. In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you’ll get science-based principles and research-backed techniques to confidently win your win-backs growth play.
Webinars Webinar Replay: Why Return – New Research Reveals the Most Effective Win-Back Messages Former customers represent an enticing opportunity to recoup lost revenue. But they require an entirely different approach. So how can you win them back? Find out which messages and content get the best response in this webinar.
Webinars Webinar Replay: The Surprising New Science of Win-Back Conversations Your customer left, but is the relationship over for good? Learn how to win back lost customers in this research-packed webinar from Emblaze.