Webinar Replay: The Neuroscience of Selling with Video Email

Business leaders and decision-makers receive hundreds of emails every day. But only the most urgent and intriguing messages get a response.

Sellers need creative ways to stand out and get decision-makers’ attention against all this noise. And because most messages use just text and images, video emails are an intriguing option.

Videos promise a more unique, engaging, and personalized experience than text-based emails. But outside of anecdotal evidence about the benefits, there hasn’t been any rigorous research on its effectiveness…until now.

Don’t miss this webinar with Dr. Carmen Simon, Chief Science Officer at Corporate Visions and lead cognitive neuroscientist at B2B DecisionLabs, and Tyler Lessard, Chief Video Strategist at Vidyard.

Based on new brain study research, they’ll share science-backed answers to questions like:

  • Will using video really help your message stand out?
  • Does the brain react better to video-based emails compared to text?
  • How do videos affect people’s attention, memory, and motivation to act?

Plus, practical takeaways for making your video emails more engaging, memorable, and motivating.

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