reduce churn to capture revenue
According to analysts, as much as 70–80 percent of the average company’s revenue comes from existing customers.
Most commercial leaders believe the same provocative messages they use when communicating with new prospects are still applicable in a renewal scenario.
But our research shows that customer retention conversations require an entirely different approach. You can’t rest on your laurels and leave churn to chance—you need to actively reinforce your value and ensure your customers continue to choose you.
In this e-book, you’ll find out how to develop the messages, skills, and processes you need to reinforce your customer relationships, reduce churn, and win the retention growth play.
You’ll learn how to:
- Use research-backed skills to leverage your Incumbent Advantage
- Embed effective processes that align with how existing customers make decisions
- Empower your sales leaders to support and coach your sellers