Checklist: Eight Make-or-Break Selling Skills

learn the eight make-or-break selling skills

Fifty-three percent of lost deals could have been won if sellers had avoided some common mistakes, according to real buyer feedback from more than 100,000 B2B deals.

But it’s hard for your sellers to know exactly what mistakes they made.

Our analysis of those deals revealed eight key skills that represent critical moments in your buyer’s decision-making process.

Chances are, your sellers are struggling with some of these skills, causing them to lose deals without knowing it.

In this checklist, you’ll learn the eight make-or-break skills, which you can use to evaluate the performance of your sellers. You’ll be able to assess their level of mastery in areas such as:

  • Providing expert insights
  • Articulating meaningful value
  • Developing compelling communications
  • And more!

Get the Tool

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