New research shows that AI is a viable coaching tool in sales training—and it’s illuminated the dynamic interplay between technology and human cognition.
Using AI where it makes sense can not only enhance seller performance but also enrich the experience of learning and growth.
But when should you rely on AI for coaching? And when would a human coach be more beneficial?
In this checklist, you’ll see how to make sure your human or AI coach has the most impact.
You’ll learn:
- Whether a human or AI coach is better for role play
- How to think about delivering feedback
- How sellers perceive feedback from expert vs. novice coaches