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Do your salespeople lack confidence, or just not know what to say when meeting with executive decision-makers? If yes, you’re certainly not alone. In fact in a recent survey, only 39% said they were confident in their ability to build a meaningful business case to justify a decision.
This is a crisis of confidence AND competence, leading you to stalled deals, poor close rates, and momentum loss!
This webinar will cover the 3 C’s of how salespeople can improve their executive conversations:
- Competence – Learn how to connect your solution to the business issues and metrics executives care about and use to make decisions.
- Confidence – Learn how to engage executives in a way that gets you more time versus being delegated to who you sound like.
- Compelling – Learn how to build a business case that passes muster with executives deciders and helps them justify a decision versus a deferral.