Your former customers present an enticing opportunity to regain and grow revenue.
But the prevailing approach to winning back these once–loyal buyers falls short.
Most companies treat win–backs as a routine “list exercise”—they hand sellers the names of lost customers and let them go to work, without considering whether these unique buyers require a unique approach.
Your former customers aren’t motivated by the same messages as existing customers. And they also aren’t quite new prospects. Research shows that if you use the wrong strategy, you reduce your chances of winning by up to 35 percent.
In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you’ll get science–based principles and research–backed techniques to confidently win your win–backs growth play.
Specifically, you’ll see how to:
- Approach your former customers with research–backed messages to gain access and get a meeting.
- Reengage lost customers with persuasive first–meeting content that motivates them to return.
- Enable your entire commercial organization to support and execute your win–back growth play.