webinar replay: winning the win-back

Your former customers present an enticing opportunity to regain and grow revenue.

But the prevailing approach to winning back these onceloyal buyers falls short.

Most companies treat winbacks as a routine “list exercise”they hand sellers the names of lost customers and let them go to work, without considering whether these unique buyers require a unique approach.

Your former customers aren’t motivated by the same messages as existing customers. And they also aren’t quite new prospects. Research shows that if you use the wrong strategy, you reduce your chances of winning by up to 35 percent.

In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you’ll get sciencebased principles and researchbacked techniques to confidently win your winbacks growth play.

Specifically, you’ll see how to:

  • Approach your former customers with researchbacked messages to gain access and get a meeting.
  • Reengage lost customers with persuasive firstmeeting content that motivates them to return.
  • Enable your entire commercial organization to support and execute your winback growth play.

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