Webinar: Decide or Defer? Mastering the “Why Now” Moment With Executive Buyers

What Motivates Your Executive Buyers to Act Now instead of Later, or Even Worse, Never?

You need an executive messaging strategy that creates urgency for them to change AND demonstrates your tangible impact on their performance. There’s a right and wrong way to handle this “why now” moment—and new research to prove it.

In this webcast replay, Tim Riesterer, co-author of The Three Value Conversations, and Professor Nick Lee of Warwick Business School, as they explore new academic research that puts forth a tested and proven messaging framework for telling the most effective “why now” story.

You’ll learn how to:

  • Align your business proposals to a proven “why now” messaging framework, designed to help justify a decision
  • Use key decision science principles to create the urgency to compel executive-level prospects to act NOW
  • Tie your solution to key external factors and strategic initiatives, demonstrating how you can impact performance

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