Winsight: Sales Competencies That Count

the key skills driving deal outcomes

Selling is tough. Even the most seasoned sales teams hit unexpected bumps in the road.

But buyer feedback shows that over half of deals are lost simply because of fixable missteps during the sales experience. Worse yet, sellers and buyers don’t align on why those deals fell apart 50–70 percent of the time.

You can’t coach sellers effectively if you don’t have an accurate picture of why buyers are choosing competitors. You’ll keep trying to improve skills that don’t influence deal outcomes, and you’ll keep losing winnable deals due to fixable seller mistakes.

So what skills, specifically, should you fix?

We’ve identified eight core competencies that—when mastered—have an outsized influence on deal outcomes.

Get this Winsight to see:

  • The eight must-have sales skills that buyers say your sellers need most
  • Which sales skills predict deal outcomes—and why many traditional skills don’t
  • Exclusive sales insights based on buyer data from thousands of deals

Get the Winsight

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