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A whole lot of insight in one big eBook


cmo-ebook-thumbnailSince 2012, CMO.com, the online publication dedicated to delivering insights, expertise and inspiration aimed at helping CMOs and senior marketers lead their brands, has been featuring our very own Tim Riesterer as a sales and marketing thought leader/guru/columnist. Now, you can find the entire collection of Tim’s …

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Are you in Boston or DC? Join us for a free executive insights session

tieLearn how to create, capture and maximize value throughout the buying cycle

Grab your complimentary seat on our Executive Insights Conversations That Win tour, where you can get real-world examples of how leading organizations are closing more deals by creating compelling stories and arming their salespeople …

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Join us for a webinar with Jim Ninivaggi, SiriusDecisions

Screen Shot 2014-07-28 at 4.59.27 PMTwo heads are better than one 

On Tuesday, August 12 at 9 a.m. PT, noon ET, Jim Ninivaggi, SiriusDecisions’ services director for sales enablement strategies and Tim Riesterer, Corporate Visions’ chief strategy and marketing officer, will put their heads together and host a complimentary webinar …

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Is your customer daydreaming through your presentation? And can your story break through?

daydream2,000. According to the Bureau of Labor statistics, that’s the number of daydreams a typical American has every day. And the average daydream’s duration? 14 seconds. Which means your customers are probably daydreaming away half of their working day.

Is your selling story strong enough to break …

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New research confirms stick figures beat PowerPoint every time

zaktom-fullYou’ve heard us say it 1,000 times, but new research further proves that concepts are 6xs more memorable if they’re presented as pictures rather than words. And hand-drawn graphics, such as stick figures, make more of an impact than professional photographs.

These are just some of the …

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A 20-minute cheat sheet for more insightful executive conversations

Establishing a discipline of properly preparing for executive conversations is a critical first step in delivering value to your clients. Basic blocking and tackling, right? But most salespeople either aren’t doing it, or aren’t doing it right.

If your reps are telling you that they’re doing their …

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