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A whole lot of insight in one big eBook


cmo-ebook-thumbnailSince 2012, CMO.com, the online publication dedicated to delivering insights, expertise and inspiration aimed at helping CMOs and senior marketers lead their brands, has been featuring our very own Tim Riesterer as a sales and marketing thought leader/guru/columnist. Now, you can find the entire collection of Tim’s …

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New research confirms stick figures beat PowerPoint every time

zaktom-fullYou’ve heard us say it 1,000 times, but new research further proves that concepts are 6xs more memorable if they’re presented as pictures rather than words. And hand-drawn graphics, such as stick figures, make more of an impact than professional photographs.

These are just some of the …

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A 20-minute cheat sheet for more insightful executive conversations

Establishing a discipline of properly preparing for executive conversations is a critical first step in delivering value to your clients. Basic blocking and tackling, right? But most salespeople either aren’t doing it, or aren’t doing it right.

If your reps are telling you that they’re doing their …

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Survey says: 50% of salespeople aren’t prepared for new sales opportunities

infoEarlier this week we released the results of our latest sales and marketing survey, in which more than 700 B2B global marketers and salespeople rated their level of confidence when it comes to having key customer conversations. The findings showed a disconnect between where salespeople feel pressure …

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Speaking your salespeople’s love languages

cmo-logoIn the most recent issue of CMO.com, Tim Riesterer compares effective sales messaging to The Five Love Languages, a book about connecting better with your spouse by expressing your love in the “language” he or she prefers (e.g., gift giving, quality time, etc.). In his column, …

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How salespeople are using mobile applications to sell

By Scott Eidle, Director of Product Marketing, Mobile and Embedded Sales Enablement, SAVO

scott

Sales at the bleeding edge

I’ve been a sales rep for the past two decades and the transformation that technology has driven in field behavior still amazes me.

From the first laptop (monochrome!) …

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